Branch Metrics Reports Unauthorized Access Incident to Indiana AG

Branch Metrics Inc., a technology firm specializing in mobile measurement and deep linking services, officially reported a security incident involving unauthorized access to its systems. The company filed this report with the Indiana Attorney General on April 6, 2026, confirming that a breach occurred.

The nature of the unauthorized access and the specific categories of information involved remain under investigation and were not detailed in the public filing. However, if you received a notification letter from Branch Metrics, it indicates that your personal information within their digital infrastructure may have been affected.

The reported breach date for this incident is December 22, 2025. The company's public filing acknowledges that an investigation is ongoing to determine the full extent of the compromise and the individuals impacted.

Recipients of official data breach notification letters should carefully review the information provided by Branch Metrics. This notification is the primary source for understanding what specific details about you may have been exposed and what actions the company recommends or is taking to assist affected individuals.

As a general precaution following any reported data security incident, it is advisable to monitor your personal accounts for any unusual activity. This includes reviewing financial statements, credit reports, and being vigilant against unsolicited communications that might attempt to acquire more of your data. Staying informed about such incidents helps you take proactive steps to safeguard your identity.