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Case file

Case File: Distinctive Floral Company DBA Len Busch Roses Data Breach

This file collects the dated facts on record for the Distinctive Floral Company DBA Len Busch Roses incident. The state report is dated October 31, 2025. The incident itself is dated August 4, 2025.

Timeline

88 days separate the incident date from the date it was reported.

  1. August 4, 2025Incident dateWhen the filing says the breach took place.
  2. October 31, 2025Report filed in IndianaDate the notice was lodged with the Indiana Attorney General.

Case facts

Filing state
Indiana
Date reported
October 31, 2025
Incident date
August 4, 2025
Receiving office
Indiana Attorney General

Case notes

Distinctive Floral Company, also known by its trade name Len Busch Roses, has submitted a formal notice regarding a data breach affecting personal information. This incident was officially reported to regulatory bodies in Indiana on October 31, 2025, providing public documentation of the event.

The company's filing indicates that the data exposure occurred on or about August 4, 2025. At this time, the specific details regarding the nature of the breach or the method by which the information was compromised were not elaborated upon in the available public record.

While the exact categories of personal information involved in this incident have not been specified, Len Busch Roses acknowledged that individuals' data was impacted. The official filing does not disclose the total number of people affected by this incident.

Distinctive Floral Company DBA Len Busch Roses has stated that the incident remains under investigation. Typically, affected individuals would be notified directly by the company with specific details relevant to their situation and any recommended next steps.

Individuals who believe they may be impacted by this or any data exposure are advised to remain vigilant. Regularly reviewing account statements and credit reports for any unusual or unauthorized activity can help identify potential misuse of personal information. Considering options such as placing a fraud alert or security freeze on your credit may also provide additional protection.

Questions about this case file

Where does the Distinctive Floral Company DBA Len Busch Roses case file come from?
Every entry is taken from the breach report Distinctive Floral Company DBA Len Busch Roses lodged with the Indiana Attorney General. Nothing here is estimated.
Why do the incident date and the report date differ?
Companies usually investigate before they report. The gap between the two dates shows how long that took.
What does the records-affected figure count?
It is the number the company gave the state. It can cover residents of that state only, so the national total may be higher.
Does this case file change over time?
Yes. When a company files an update or a new state publishes its copy of the report, the dates and counts here are refreshed.
Indiana data breaches

Filing source: Indiana Attorney General