FullBeauty Brands Reports Data Security Incident to Texas AG

FullBeauty Brands, Inc., an online retailer specializing in plus-size apparel and lifestyle products, has officially reported a data security incident. This filing was made to the Texas Attorney General's office on January 23, 2026, confirming unauthorized access to the company's systems. The breach date is noted as October 18, 2025.

As a major e-commerce entity, FullBeauty Brands routinely manages extensive customer databases to facilitate its transactions and account management. The company collects and stores sensitive personal information to process orders and maintain customer accounts. The current investigation aims to determine the full extent of this unauthorized access.

While the specific types of information involved in this incident are not detailed in the public filing, individuals who received a notification letter from FullBeauty Brands should be aware that their personal information was likely stored within the affected environment. The company's statement indicates they are analyzing the scope of the exposure.

If you have been notified of this incident, it is prudent to remain vigilant against potential misuse of your information. Monitor your account statements and credit reports for any suspicious activity. Consider placing a fraud alert or security freeze on your credit files to prevent unauthorized accounts from being opened in your name.

FullBeauty Brands stated it is actively investigating the incident to understand its full impact. Updates or further details regarding the scope of the exposure and any additional recommendations will likely be provided by the company as their investigation progresses. Individuals are encouraged to review any communications received directly from FullBeauty Brands.