Where does the Onward Outdoor Brands LLC dba Fleet Feet case file come from?

Every entry is taken from the breach report Onward Outdoor Brands LLC dba Fleet Feet lodged with the Massachusetts Attorney General. Nothing here is estimated.

Why do the incident date and the report date differ?

Companies usually investigate before they report. The gap between the two dates shows how long that took.

What does the records-affected figure count?

It is the number the company gave the state. It can cover residents of that state only, so the national total may be higher.

Does this case file change over time?

Yes. When a company files an update or a new state publishes its copy of the report, the dates and counts here are refreshed.

Case file

Case File: Onward Outdoor Brands LLC dba Fleet Feet Data Breach

This file collects the dated facts on record for the Onward Outdoor Brands LLC dba Fleet Feet incident. The state report is dated July 2, 2025.

Timeline

July 2, 2025Report filed in MassachusettsDate the notice was lodged with the Massachusetts Attorney General.

Case facts

Filing state: Massachusetts
Date reported: July 2, 2025
Receiving office: Massachusetts Attorney General

Case notes

On July 2, 2025, Onward Outdoor Brands LLC, doing business as Fleet Feet, submitted a data breach notification to the Massachusetts Attorney General's office. This public filing confirms that the company experienced a data security incident.

While the specific details regarding how the breach occurred remain under investigation, and the precise types of exposed information were not detailed in the public filing, it is understood that personal information belonging to affected individuals was involved. The filing did not specify the number of individuals affected or the exact date the breach took place.

Such incidents involving commercial enterprises often lead to the exposure of personal data. Though no specific categories of information were listed in this public notice, it is generally recommended that individuals take proactive steps when any of their data may have been compromised.

As a precaution, it is advisable for anyone who has interacted with Fleet Feet to monitor their online accounts for unusual activity. This includes reviewing financial statements, credit reports, and any other accounts linked to their personal information. Changing passwords for online services, especially those where credentials might be reused, is also a recommended step.

Stay vigilant against unsolicited communications, such as suspicious emails, texts, or calls, that might attempt to trick you into revealing more personal details. These could be phishing attempts designed to exploit information gained from the breach. Be cautious about clicking unfamiliar links or downloading attachments from unknown senders.

This incident highlights the ongoing challenges businesses face in protecting sensitive customer data. The information regarding this breach comes from official public filings with regulatory authorities.

Questions about this case file

Where does the Onward Outdoor Brands LLC dba Fleet Feet case file come from?: Every entry is taken from the breach report Onward Outdoor Brands LLC dba Fleet Feet lodged with the Massachusetts Attorney General. Nothing here is estimated.
Why do the incident date and the report date differ?: Companies usually investigate before they report. The gap between the two dates shows how long that took.
What does the records-affected figure count?: It is the number the company gave the state. It can cover residents of that state only, so the national total may be higher.
Does this case file change over time?: Yes. When a company files an update or a new state publishes its copy of the report, the dates and counts here are refreshed.

Massachusetts data breaches

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